Sub Cult are Ben Chancellor and Gareth ‘Gaz’ Phillips, who met at a rave at the turn of the millennium.

Whilst Ben’s pilgrimages to New York’s hallowed delis were the original inspiration for the fare, Gaz’s formal fine dining training ensures the sandwiches are a cut above: winning national awards judged by Michelin star chefs leading to collaborating with several decorated names in-house themselves.

The heart of Sub Cult’s brand is the love of music sub cultures, influenced by the boys time on the 90’s dance scene and Ben’s past adherence to all things Mod.